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Merck KGaA, Darmstadt, Germany Digital Color Card App: Effect Pigments Go Digital

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By: Anthony Locicero

Copy Editor, New York Post, Rodman Media

Merck KGaA, Darmstadt, Germany presented a new Digital Color Card application for smart phones and tablets. The app is now available both for iOS and Android devices.
 
The application is unique in the industry and gives a realistic idea how the effect pigments appear in motion under direct light: Sensing the movement of the device, the app simulates the behavior of a real panel being tilted. This enables to inspect a pigment from different angles. Alternatively, it is possible to watch a video of the moving panel.
 
“Digitalization plays a vital role in Merck KGaA, Darmstadt, Germany’s constant development, and the Digital Color Card is one more step in that direction,” said Friedhelm Felten, head of the Surface Solutions Business at Merck KGaA, Darmstadt, Germany. “Coatings experts, designers or brand owners have now direct access to Merck KGaA, Darmstadt, Germany´s extensive palette of effect pigments and can explore their possibilities.”
 
The Digital Color Card provides two ways to explore the portfolio: The Inspirational View gives a visual access to the wide range of colorful pigments. Another view provides more technical information on each pigment. In depth details with all the technical data are available on fact sheets.
 

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